Rack cards are a great way to promote your business. When you display rack cards in places that have frequent traffic by potential clients, your rack card serves as a handout that will promote your business message in a size and format that makes it easy to get your message noticed.
Rack cards are usually produced in a standard 4x9 size, and this size fits well into brochure racks and countertop display stands, but can be custom sized to best fit your creative needs.
Card stocks used for rack cards are generally in the range of 80# to 120#, or 10pt. to 14pt. Choosing the right stock for the card can make a difference. Coated stock is smooth and comes in glossy, satin, or dull finishes. There is also the option to add a surface coating of varnish, aqueous, or UV. This will give your full color card a richness of color that adds pop to the design. Uncoated stocks are smooth, matte finished, and well suited for one or more spot color application.
Like any printed product, your rack card may be imprinted with single spot colors, as well as full color on one or both sides.
However they are run, you will enjoy this economical way that gets your business message out there. An added advantage is that rack cards produced in small quantities have a fast turnaround, and are very easy on the budget.
We think you will find that rack cards can be a valuable addition to your marketing plans. Contact a sales or service representative at Creative Print Services for a price quote, and let us assist you in making rack cards a part of your advertising.